Cost per Credit:
Examples of technology and analytics in sports management are everywhere: virtual reality, interactive spectatorship, mobile technology, Fantasy sports, e-sports gaming, social media, and performance data analytics, to name a few. To succeed, you need to drive these initiatives to maximize profits.
The Online Graduate Certificate in Sports Analytics & Management positions you to claim your place in what’s expected to be a more than 700 billion dollar market by 2026.1 In just 12-15 months, you’ll build skills in emergent technologies as they relate to data-driven decision-making, strategic management, sports analytics, social engagement, and evaluation — the skills you need right now to take charge of this fast-paced industry.
Advance your career quickly with critical skills needed in the sports management industry. By graduation, you’ll be able to:
Assess emerging trends in the global workplace and the impacts of ever-changing technologies and platforms such as social media.
Value the importance of ethical, intercultural, and agency/client/stakeholder relationships and use new leadership and communication skills within appropriate correspondence channels to establish them.
Examine and demonstrate the use of analytic tools, both quantitative and qualitative, to provide descriptive, predictive, and prescriptive project data.
Create needs assessments and business plans that engage target audiences, and increase brand awareness, and improve the outreach of sports organizations.
Build real-world experience in our career-focused, Online Graduate Certificate in Sports Analytics and Management program. Geared for your success, the program is:
Proven practitioners share their expertise in technology, analytics, and sport management to ensure you’re prepared for roles after graduation.
The curriculum provides deep knowledge and skills in areas of sports management that our council of leading professionals from top organizations identified as lacking in other sports management programs.
The curriculum has four pillars: global strategy, analytics and data-driven decision-making, technology enterprises, and revenue generation — so you’re fully prepared for a career in the sports management industry.
AU was recognized by Princeton Review, Best Colleges 2023, with the title of College Gets High Marks. It also ranked for:
Top Online School for Sports Management Program -2022
Affordable Sports Management -2022
Admission to American University’s online Graduate Certificate in Sports Analytics and Management requires an undergraduate degree from an accredited college or university.
*The application fee is typically waived if the application file is complete within a three week period.
Geared for long-term career success, the curriculum for our Online Graduate Certificate in Sports Analytics and Management was developed with insight from professionals in top organizations. You’ll have the opportunity to network with industry professionals, peers and students worldwide while you gain critical skills current to the industry. Graduate well-prepared to advance to a front-office role, ready to execute strategies based on analytics.
This project-oriented Online Graduate Certificate in Sports Analytics and Management program was designed to serve as a bridge across different sectors and industries with numerous experiential learning options. It was created by industry professionals and developed in consultation with a council of leaders from top organizations. Council leaders shared their insights regarding necessary skills for current and future roles of the industry, highlighting critical gaps between them and graduates of other sports management programs. In response to their feedback, American University was careful to craft its curriculum to leverage technology and data to provide graduates with next-generation sports management skills.
Alyssa Romano, Octagon Worldwide
Alyssa Romano is the vice president for Communication in the talent + properties division of Octagon. She manages the PR efforts for more than 50 Octagon athletes across the NFL, NBA, MLB, WNBA, and NHL. Her contributions helped win Octagon a Sports Business Award for Best in Talent Representation and earned her a spot on Cynopsis Media’s annual Rising Stars list in 2016.
Billy Stone, CBS Sports/KISWE Mobile
Billy Stone works to grow the brand for CBS Sports Spectacular at the CBS Sports Network. He also serves as an advisor for the mobile video startup, KISWE. His 30-year career includes owning his own sports production and distribution business for Ivy League Sports, MEAC Sports, and several professional and pay-per-view properties. He’s also consulted for DirecTV, inDemand, and AT&T UVerse for sports media.
Billy Walker, American University
Dr. William (Billy) Walker is the director of Athletics and Recreation at American. During his 30-year career in amateur sports and education, he’s served as the deputy director of athletics, professor, and head of the PE Department at the U.S. Air Force Academy. He’s also served as chair of the NCAA Division I Wrestling Committee, was a member of the NCAA Division I Men’s Ice Hockey Committee, and has testified as an expert panelist for the U.S. Department of Education Secretary’s Commission on Opportunity in Athletics.
Bram Weinstein, Ampire Media/Former ESPN Anchor
Bram Weinstein is the founder of Ampire Media, a podcast and digital media network specializing in the sports, technology, lifestyle, and gambling space. Bram also hosts “The Bram Weinstein Show” on ESPN 630, the Sports Capitol in his hometown of Washington DC. Bram has spent 25 years on air, including seven as an anchor at ESPN.
Christina Friedberg Filler, Amazon Web Services
Christina Friedberg Filler works for AWS re:Invent leading the sponsorship program’s strategy and execution. Previously she was senior manager of sponsorship activation with the Washington Nationals, working alongside Delta Air Lines, T-Mobile, Mastercard, Apple, and GEICO. Christina oversaw activations for events including Nationals Winterfest, the Nationals First Ladies Networking program, the 2018 MLB All-Star Game, and multiple MLB Postseason series.
Dean Hess, Nike
Dean Hess has more than 15 years of experience acting as an internal leader and an external adviser. Currently, he is an emerging-markets business consultant for the Nike Corporation. His specialties include international marketing, business strategy, and operations best practices including project management, organization design, and change strategies. Previously, he was a management consultant for Booz Allen, Freddie Mac, and ACME Business Consulting.
Ed Tapscott, Monumental Sports & Entertainment
Ed Tapscott has unique experience as a player, coach, agent, and executive in the sports industry. He’s currently the director of Player Personnel for the Washington Wizards NBA franchise. Previously, he was a consultant to the NBA and served as the CEO of the Charlotte Bobcats. He built them, the NBA’s newest franchise, to a viable business from a start-up operation. Tapcott’s also served as the general manager and interim president of the New York Knicks.
Jennifer Gallagher, U.S. Olympic Committee (USOC)
Jennifer Gallagher is the government relations manager of the USOC, where she’s served since 2013 and works with stakeholders for the advancement team for major global events. She’s also been the sports performance manager in the National Governing Body (NGA) space and USA Fencing and was the international games assistant at USOC Headquarters. Jennifer has held internships at the Department of State’s Sports Diplomacy program, the President’s Council of Sports, and the U.S. Department of Health and Human Services.
Jeremi Duru, AU Law / Author
Professor N. Jeremi Duru serves as a member of the U.S. Anti-Doping Agency’s Anti-Doping Review Board, the NCAA’s Committees on Competitive Safeguards and Medical Aspects of Sport, and the National Sports Law Institute’s Board of Advisors. He also frequently lectures and consults abroad serving as a visiting professor at the University of Sydney and the China University of Political Science and Law, and as a lecturer in the Union of European Football Association’s Executive Masters Program for International Players.
John Fitzpatrick, NFL Players Association
John Fitzpatrick is the marketing manager for Licensing & Business Development at the National Football League Players Association (NFLPA). His experience includes prospecting, account management, marketing support, product ideation, retail placement, and strategic planning. He’s previously helped develop products for a start-up called American Car Socks, and worked with D.C. United, Red Zebra Broadcast, and the Washington Redskins.
Kamini Sharma, Former UFC, ESPN, NHL Executive
Kamini Sharma has had an expansive career with the UFC, ESPN, the NHL, and ProServ. Most recently, Sharma served as vice president of Global Marketing at the Ultimate Fighting Championship (UFC) Previously, Sharma worked as marketing director at ESPN in London, England, the National Hockey League (NHL), and at one of the first athlete-representation agencies in the business, ProServe. Sharma is also considered a pioneer with organizations like Women in Sports and Events (WISE).
Matt Winkler, The Sports Event Marketing Experience (SEME)
Matt Winkler has blended more than 20 years of experience in the NCAA, NHL, WNBA, MLS, the Olympics, and the World Cup into innovative strategies for the sports, events, and higher education industries. He’s the founder and executive director of The Sports Events Marketing Experience (SEME), a premier sports career conference, and also founded, developed, brought to market, and administered the Georgetown University Sports Industry Management initiative (SIM), which once gained recognition as one of the top programs in the world by SportBusiness International. Mr. Winkler developed and taught Sports Communication & Media and Sports Marketing Management at AU and has frequently served as an expert resource for the media, quoted in outlets such as The Wall Street Journal, The New York Times, SportBusiness Journal, and NBC News.
Ryan Kuehl, Under Armour
Ryan Kuehl is the vice president of Sports Marketing and Sponsorships for Under Armour, Inc. where he strategically targets professional athletes, sport sponsorship opportunities, and endorsement contracts. Kuehl’s played for the San Francisco 49ers, Washington Redskins, and Cleveland Browns and was a Super Bowl 42 Champion for the New York Giants. Kuehl’s also served as an NFL Player Association Representative and member of the NFL Commissioner’s Player Advisory Council.
Shawn McBride, Sportradar
Shawn McBride is an executive for Sportradar, one of the worlds largest sports data and integrity firms. He provides integrated communications and sponsorship marketing counsel to clients and manages the growing U.S.-based team. A veteran of five Olympic Games, he has extensive experience providing strategic counsel to brands’ sponsorships of the MLB, NFL, and NCAA. Previously, McBride was director of talent and event marketing for Nobok Sports, where he developed events and negotiated media partnerships and endorsement deals for notable UK sports legends.
Wylie Chen, U.S. Soccer Foundation
Wylie Chen is the vice president of Programs & Grants for the U.S. Soccer Foundation initiatives and also serves as a board member for Children’s Cause for Cancer Advocacy. Previously, he worked at the Children’s Defense Fund as the senior manager for the CDF Freedom Schools program, the Advocacy Institute in Washington, DC, for U.S. Senator Ron Wyden of Oregon and has directed a language program at Da Hua High School in Taiwan. He also served on the DC Commission on Asian Pacific Islander Affairs, and he co-founded and co-chaired the DC Asian American and Pacific Islander (AAPI) Caucus.
At the epicenter of impact, AU’s Washington, D.C. location leverages the proximity of the thriving business, sports scene, non-profit, NGO, and government sectors so the leaders of today can train the leaders of tomorrow.
The DC Experience (DCX), an optional on-campus residency, gives you the opportunity to connect with the campus and explore the unique cultural landscape and sports scene in the nation’s capital.
The DMV (DC, Maryland Virginia) is a hotbed of sports teams and leagues: Washington Nationals (MLB), Washington Commanders (NFL), Washington Wizards (NBA), Washington Capitals (NHL), Washington Mystics (WNBA), DC United (MLS), Washington Spirit (NWSL), DC Defenders (XFL) and six NCAA Division I athletics programs.
The DMV area has become a significant player nationally and worldwide outside the team competition space.
Prominent DMV-based organizations include the NFL Players Association, /One Team Partners, Octagon, U.S. Soccer Foundation, MLS Players Association, Special Olympics International, President’s Council on Fitness, Sports & Nutrition, Aspen Institute Sports & Society, Athletes for Hope, and Under Armour. It is also home to significant government relations offices for the NCAA, U.S. Olympic Committee, and NFL, as well as the hot betting space, FanDuel, Draft Kings, and Genius Sports.
You’ll also immerse yourself in the AU community, enhance your relationships with faculty and other online graduate students, and meet with guest speakers from the sports field.
Success in the workplace requires more than possessing relevant knowledge. You must also know how to communicate your ideas, work with teams, make ethical decisions, think critically, and demonstrate cross-cultural competence.
To ensure critical knowledge and experience are attained through the curriculum, AU developed the Professional Studies Experience: a four-phase curriculum model that meets specific guidelines in each phase.
With the knowledge and skills gained in this holistic curriculum, you’ll stand out as a professional with the complete skill set employers are looking for.
Two other initiatives support student and faculty mentoring:
The Sports Business Association (SBA) is a group of 12-14 students who serve as volunteers and event staff for the annual sports career conference: The Sports Events Marketing Experience (SEME).
The SEME Conference is a two-day event with more than 200 attendees in the professional sports industry space. It convenes annually to provide professional development opportunities related to various aspects of the industry including teamwork, planning, event operations, marketing, and evaluation. The connections made with the faculty and speakers are invaluable.
Our 12-credit, online Graduate Certificate in Sports Analytics and Management program can transfer seamlessly into the online Master of Science in Sports Analytics and Management degree program so you can continue to build exceptional skills and experience for the current world of sports management.
When you transfer your 12 credits from the certificate, the degree can be earned within 9-12 months.
The online Graduate Certificate in Sports Analytics and Management consists of four courses that are each eight weeks long.
This course provides students with the knowledge and skills necessary to effectively utilize data analytics for decision-making with a focus on equitable data practices. The course explores a range of topics related to data analytics, including data cleaning, data transformation, statistical analysis, data visualization and storytelling, and data-based decision-making. To improve organizational quality and overall efficiency, students learn how to analyze data using quantitative research methods with a value-added approach, use various analytic tools such as Excel, Tableau, and Power BI, create and interpret data visualizations, use predictive analytics to identify trends and patterns, and communicate findings to stakeholders. The course focuses on the practical application of data analytics in decision-making, with an emphasis on real-world examples, and students work on projects that involve analyzing data sets to make decisions in various contexts.
Students in this class learn the principles of managing a sports organization and gain a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for success. You will examine various types of sports organizations and study topics such as fiscal and budgetary control, ownership, and day-to-day operations, as well as the techniques, tools, theories, and attributes required in sports leadership and management. You’ll also speak with a sports professional to learn how the concepts and practices in this course play out in real life.
Sample topics of discussion and examination include:
Examples of assignments and projects include:
Upon completing this course, you should be able to:
This course explores sports analytics, messaging, and social engagement across all levels of sports (amateur, collegiate, professional) as well as the role of sports in American society. Students also examine issues of social responsibility and globalization in modern sports. Coursework focuses on a group project creating a comprehensive plan to use analytics in a sports organization. Through this assignment as well as reading, discussion, experiential learning, theoretical examination, policy analysis and development, and role play, students will examine the stereotypes, misconceptions, and social elements of a changing sports landscape.
Sample topics of discussion and study include:
Sample topics of discussion and study include:
This course focuses on quantitative methods in monitoring and evaluation research. Students develop an understanding of this often intimidating and difficult subject with an informative and clear approach. Topics covered include descriptive statistics, correlation, and graphical representation of data through inferential techniques, analysis of variance, and more. Coursework provides opportunities to design and apply quantitative evaluations and data collection instruments, appraise sampling methods, apply statistical measures to test hypotheses, deploy statistical software for quantitative data management and analysis, and produce descriptive and inferential analytical reports that meet professional standards in the field.
Sample topics throughout the course include:
Examples of assignments and projects include:
Upon completing this course, you should be able to:
Technology and analytic skills are needed across an array of roles to make evidence-based decisions.
American University’s Career Center offers its services to online and on-campus students as well as to all alumni, so you’ll continue to receive support for as long as you need it. This means you’ll have access to resources for your job search, career advising, internships, and scholarships. You can also network, look for jobs, and apply for positions by making an account at AU Career Web, our online career search tool.
The Office of Professional Studies offers career development workshops, and continuing education through industry-specific webinars with practitioners who discuss emerging trends in their fields. Our program directors, who are academic practitioners, act as mentors to current students and alumni alike.
As passionate change-makers, our alumni are responsible for using their skills to make an impact. You can join an incredible set of AU alumni who work in diverse roles across sectors at organizations such as:
Mr. Winkler has blended more than 20 years of experience in the NCAA, NHL, WNBA, MLS, the Olympics, and the World Cup and work across five continents into innovative industry strategies for the sports, events, and higher education industries. Winkler is responsible for the launch of the first online MS in Sports Analytics & Management at American University.
He is also the founder and executive director of a premier annual sports career conference known as the Sports Events Marketing Experience (SEME-NOW.com) and previously launched another entrepreneurial consulting project, MW Marketing/Communications.
Mr. Winkler has frequently acted as an on-site, game-day media operations consultant for the U.S. Soccer Federation and D.C. United in Major League Soccer as well as the NCAA and their championships for Men’s Basketball and Men’s Soccer. He has also served in this capacity for five FIFA World Cups, two Olympic Games, and the Goodwill Games in St. Petersburg, Russia.
Ms. Farina, Esq. is a member of SmithDehn LLP, a global media, entertainment, and sports law firm representing broadcasters and producers of feature-length films and television series. She also represents various entities and talent in the entertainment and sports industry.
From 1999 to 2011, Ms. Farina served as vice president of Legal Affairs at the global media company, Discovery Communications, Inc. (DCI), encompassing Discovery Channel, TLC, Animal Planet, and other networks.
Ms. Farina professional background includes several years of private law practice in leading national law firms. As an undergraduate at Georgetown, Ms. Farina walked on the basketball team as a freshman and played three years of varsity lacrosse. She was inducted into the Princeton Day School’s Athletic Hall of Fame in 1999, and received the Outstanding Student Award at graduation in 2012 from the Georgetown Sports Industry Management (SIM) program.
Mr. Scully is an adjunct professor at multiple universities in addition to American University. He is the founder, CEO, and managing director of Strategic Noise Group: Global Strategic Business Development and Digital Branding Consulting. His clients include UA, Nike, USTA-USOpen, New Balance, and BSN.Prior to Strategic Noise Group, he was a global senior executive that managed business leadership for retail, product development, strategic planning, analytics, and global marketing at Nike, Rebook, Fila, US Lacrosse, Hilfiger, and Burberry. He also consulted at New Balance, Spartan Race, USOC, US Triathlon, Blue Rhino, A&F, Starbucks, Microsoft, Audi, and Surrogate CEO.
Mr. Chen has nearly 20 years of experience in non-profit management, sports philanthropy, and technology. He is currently the co-founder and CEO of CrowdBrowse, a tech start-up web/app focused on creating a unique shopping experience for users while supporting small businesses and boutiques. He previously served as the vice president of Programs & Grants at the U.S. Soccer Foundation where he oversaw programmatic and grantmaking initiatives and developed and implemented innovative efforts to create access to safe playing spaces and programs for hundreds of thousands of children across the country.
Mr. Chen serves as a board member for Children’s Cause for Cancer Advocacy, an organization that advocates for effective and innovative therapies and treatments for survivors of childhood cancer. He also teaches Social Responsibility and Globalization in Sports at Georgetown University’s Sports Industry Management program, and Non-Profit Sustainability for the Sports Impact Leadership Certificate (SILC) program at John’s Hopkins University.
Mr. Lichtenstein has more than a decade of law experience that spans the U.S. Federal District Court, The Office of the Attorney General in New York, Tressler LLP, and the U.S. Mint, Department of the Treasury, Office of Chief Counsel.
He is the current assistant director of government relations at the NCAA. His former experience includes being a counsel member of the U.S. House of Representatives, Committee on the Budget; as well as the U.S. Department of Education. He’s also served as a senior staffer on the Journal of Gender, Social Policy and the Law and as the assistant director and manager at Dream to Achieve, a nonprofit organization in New York.
Mr. Conway is the vice president and sponsorship manager of M&T Bank. His experiences span more than 20 years of corporate, team, league, & agency work in building plans, products, teams, and business segments, working with all levels of management.
Mr. Conway acted as the global sports cultural affairs expert for the U.S Department of State, a strategic marketing executive with Way Forward Associates, leading marketing and media for a $50 million regional chain, was the vice president of Marketing for Factory Athletics, the vice president of marketing and business development for the Texas Rangers Baseball Club, the vice president of Marketing and Corporate Sponsorships for the Baltimore Orioles and more.
As a sales, media, and marketing executive, he’s experienced in executive selling and presentations and has an impressive track record of success managing large budgets, aggressive deadlines, and matrix organizations.
Mr. Smith is in his third year as associate athletic director at American University. Previously, he spent more than five years in compliance at Fordham University. He’s currently an adjunct professor in AU’s Master’s in Sports Analytics & Management program. He lives in Rockville with his wife, Bridget, and daughter, Noelle.
Ms. Saloom is currently a research analyst at the Center for Naval Analyses specializing in the design, visualization, and delivery of health readiness metrics.
Ms. Saloom brings with her nearly a decade of experience in healthcare analytics, research methods, and informatics while working at several large health systems during their electronic health record deployments. During her time at Duke University Health System, she was involved in projects aimed at evaluating the impacts of health information technology on quality, finance, population health, and safety. Her areas of research interest broadly include both psychiatric epidemiology and the intersection of mood and health.
Ms. Saloom resides with her husband, a psychiatric nurse practitioner, and her two-year-old daughter, an expert at getting into things she shouldn’t, in the Northern Virginia area.
Dr. Strobel is a human capital specialist master at Deloitte Consulting, responsible for providing Human Capital Organizational Transformation and Talent services to Federal clients. Prior to joining Deloitte, Dr. Strobel worked at AvantGarde where she was responsible for managing strategic human capital and organizational development projects across multiple Federal agencies.
Before her role as a consultant, she was the director of human resource (HR) competencies at the Society of Human Resource Management (SHRM), leading their global competency-based talent management strategy. This included leading the development of a suite of competency-based assessments, selection tools, career paths, and learning and development programs to attract, retain, and develop global HR professionals.
With over 30 journal articles, technical reports, and national and international conference presentations, to include published works in Journal of Applied Psychology and Human Performance, Situation Awareness and Automation, and authored books such as Defining HR Success: 9 Critical Competencies for HR Professionals, Dr. Strobel has received national recognition for her contributions to the field.
Ms. Prada is the senior director of Communications & Content for The Amherst Group of companies, leading a team that focuses on consumer communications, platform content, and overall brand reputation.
Ms. Prada specializes in helping clients prepare for, navigate and overcome critical areas of risk, issues, and crises. She has also helped clients develop ESG and CSR programs, worked with companies and their senior executives on corporate positioning and executive visibility, and counseled companies on diversity and inclusion. Bianca’s situation and issues management experience includes leading communications strategy for product issues, brand positioning, high-profile litigation disputes, and government investigations.
Clients include PepsiCo, the NFL, Gillette, Pfizer, IBM, and the Andrew W. Mellon Foundation.
Ms. Prada work has led to several awards, including the Holmes Report 2017 Crisis in a PR Campaign, PR Newswire’s Earnie’s Awards, and PR News’ Social Media Icon Awards. Her work has also won multiple Pollie Awards from the American Association of Political Consultants and was named to PR Week’s “40 Under 40: Ones to Watch” list.
Ms. Neuner is the learning officer at the Boston-based Barr Foundation. In this work, Ms. Neuner supports efforts to gauge the Foundation’s impact and support ongoing learning. In addition, she supports Barr’s Sector Effectiveness work, focusing on efforts that aim to strengthen the region’s nonprofit and philanthropic infrastructure.
Prior to joining Barr, Ms.Neuner served as the evaluation officer at the Michigan Health Endowment Fund, where she developed capacity-building programming to strengthen evaluation and learning practice and advance equitable evaluation across the Fund’s ecosystem of grantees and consultants. Prior to philanthropy, she worked as an evaluation and public policy consultant, working across sectors on transportation, mobility justice, environmental, and health policy issues.
Ms. Neuner is engaged in national conversations about evaluation and learning, and currently co-chairs the American Evaluation Association (AEA) LGBTQ working group. She lives in Providence, Rhode Island with her wife and daughter.
Dr. Jones serves as the vice president of the Strategic Solutions Group-Global Government Solutions at KBR, Inc. She develops strategic initiatives and technical capabilities to drive innovation and collaboration across all business units.
Prior to this, Dr. Jones served as the director of engineering and technology at the National Aeronautics and Space Administration (NASA) Goddard Space Flight Center. She lead one of the largest engineering organizations at NASA with over 1,250 civil-servant employees and 2,000 support-service contractors supporting over $5B of NASA space flight programs. Leading a multi-disciplined technical organization, she was responsible for advancing the Nation’s science and technology programs in support of NASA’s Earth science, space science, and exploration missions. She provided oversight and strategic direction for new business initiatives, capturing new work in a competitive environment.
Dr. Nicassia Belton serves as the vice president of Learning, Evaluation, and Data Management at the Baltimore Children and Youth Fund (BCYF).
Her work utilizes her extensive knowledge of advanced quantitative tools, techniques, and programming to examine the influence of demographic, social, economic, and environmental factors on access, achievement and quality of life for children and youth. It is squarely focused on her central belief that the easiest way to affect change is by holding people and organizations to high expectations of culturally responsive behaviors and practices through the utilization of effective accountability ecosystems.
Dr. Belton has spent more than 15 years working with state and local education agencies, postsecondary institutions, and non-profits. During that time she has led the work to promote the use of accountability ecosystems that center on culturally responsive, equitable evaluation, strategic research, and data usage to drive change that improves equity in access, opportunity, and outcomes for our children and youth.
American University welcomes its online students as a part of its community. As an online student, you’ll learn from the same outstanding faculty and be held to the same learning standards as students who attend courses on campus. On-campus and online programs deliver the same outcomes, and important support systems, like career resources, are set up for online learners as well. The only difference is you’re allowed to learn when and where it’s best for you so you can earn your degree and advance your career without putting the rest of your career and life on hold.
Our digital campus was intentionally designed based on extensive research behind what makes online learning successful. We combine advanced technology, hands-on experiences, and full access to the American University community. Here, you’re not an online student, you’re an AU student.
Online courses are as challenging as their on-campus counterparts and taught by the same connected faculty members, influential guest speakers and prominent lecturers.
New-student orientation, 24×7 help desk for technical issues, a student services coordinator, financial aid advisers and more are all available to ensure your success.
Home to some of the most acclaimed scholars and thought leaders in the world, you’ll learn from award-winning scholars and policymakers, diplomats, authors, artists, attorneys, scientists, journalists and more.
Use virtual tools to talk about your coursework, work in teams with classmates, build strong connections, network with others and ask your professor questions and turn in assignments.
American University is dedicated to supporting military service members, veterans, and their families.
As an online student in the Graduate Certificate in Sports Analytics and Management program, you can transform your military experience and leadership skills into new career possibilities as you earn your degree regardless of where you live or are stationed.
We support a full range of military education benefits such as:
Additionally, if you’ve served in any branch of the U.S. military on active duty within the past three years, you’re eligible for an application fee waiver. We accept transfer credits from military coursework, have a dedicated Office of Veterans Services to help connect you to benefits, and maintain an active Veterans Services Support Network.
Become an American University student. A passion for public service, an emphasis on active leadership, and a global outlook are the hallmarks of the American University learning experience. We create graduates who stand out from their peers as active, socially aware, and compassionate leaders who work toward creating meaningful change in our world.
Developed by industry professionals who are well-known and highly experienced in their fields, our program will equip you to become a strategic sports manager possessing the skills needed to measure the impact that emerging technologies are having on sports organizations and society.
A council of top sports professionals from leading organizations advised on the curriculum development to ensure that it develops the current, relevant skill set needed today for professional success in sports management.
American University Online Graduate in Sports Analytics and Management provides multiple opportunities to work with sports organizations.
Admission requirements for the online Graduate Certificate in Sports Analytics and Management program include a bachelor’s degree from a regionally accredited college or university.
Applicants will need to submit the following:
*The application fee is typically waived if the application file is complete within three weeks.
A TOEFL score of 600 (or 100 on the internet-based test), a minimum score of 68 on the Pearson Test of English, or a minimum IELTS score of seven (7) is required. Additionally, applicants with international transcripts must have them evaluated course by course. For a list of acceptable evaluators, go to NACES.org.
Applicants will complete a phone interview with the program director and will need to submit:
No. While this program is geared toward those with prior professional experience, many of our students come from entirely different professional and academic backgrounds to make a successful change in their careers.
The online Graduate Certificate in Sports Analytics and Management program can be completed in 12-15 months at a full-time pace of two courses each semester. Taking more than two courses per semester is not recommended due to the rigor of the program.
No, there are no specializations offered.
Although the Graduate Certificate in Sports Analytics and Management program does not require the GRE, students with a GPA below 3.0 are encouraged to take the GRE for further evaluation. LSAT scores can also be evaluated in place of the GRE.
Our application deadline varies based on the term you are applying for. Please contact us for more information.
AU does not accept transfer credits for graduate certificate programs.
Our fall semester starts in late August. The spring semester starts in January. The summer session begins in May.
Financial aid is not available for graduate certificate programs. However, graduate students enrolled at least part-time in a master’s program may be eligible for federal loans. To apply, students must submit the Free Application for Federal Student Aid (FAFSA). Our FAFSA number is 001434.
No. This program is exclusively offered online. There will be opportunities for the learners to meet each other face-to-face but they are all optional.
Yes. The online MS in Sports Analytics and Management consists of 10 courses that you can complete in 20 months. If you decide to pursue the online MS in Sports Analytics and Management at a later date, you can use the 12 credits from the graduate certificate toward the full degree.
Yes, online students can easily request a Student ID online to take advantage of all the same resources as our on-campus students.
Home to some of the most acclaimed scholars and thought leaders in the world.
Home to some of the most acclaimed scholars and thought leaders in the world.
Home to some of the most acclaimed scholars and thought leaders in the world.