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Round 3
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Round 4
Master of Science in Marketing Analytics Online
Master of Science in Marketing Analytics Online
Program Length:
15 Months
Credit Hours:
33
Total Classes:
10
When is the
next start date?
When is the next start date?
At a Glance
MarketingAnalytics@American, AU’s online Master of Science in
Marketing Analytics program, is designed for marketing professionals who want to understand the more complicated aspects of data and
advance their career.
As a student in our online MS in marketing analytics program, you will
study topics such as brand strategy, integrated marketing, and
marketing analytics to further your expertise in marketing and data
analysis—and earn your master’s in as few as 12 to 15 months.1
Your master of science in marketing analytics degree will prepare you
for success in a marketing role such as digital marketing analyst and
market researcher—occupations that are projected to grow 18 percent
from 2019 to 2029.2
As a student, you will attend live classes where you interact and
collaborate via webcam with Kogod faculty members and classmates. In
between classes, you will complete weekly self-paced course work that
complements the classroom discussions, and you’ll have full access to
office hours with faculty.
MarketingAnalytics@American, AU’s online Master of Science in Marketing Analytics program, is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career.
As a student in our online MS in marketing analytics program, you will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis—and earn your master’s in as few as 12 to 15 months.1
Your master of science in marketing analytics degree will prepare you for success in a marketing role such as digital marketing analyst and market researcher—occupations that are projected to grow 18 percent from 2019 to 2029.2
As a student, you will attend live classes where you interact and collaborate via webcam with Kogod faculty members and classmates. In between classes, you will complete weekly self-paced course work that complements the classroom discussions, and you’ll have full access to office hours with faculty.
Program Objective
Preparing students to apply digital marketing and analytics skills to make data-driven decisions.
Preparing students to apply digital marketing and analytics skills to make data-driven decisions.
Advance Your Career
Continue working while you earn your degree and graduate ready to apply your expertise in the marketing industry.
Learn Marketing Analytics
Fundamentals
Gain an understanding of big data’s influence on marketing strategy and leverage digital marketing tools to help your organization make more informed decisions.
Apply Classroom Learnings
Learn how to use marketing insights and analytics tools to solve real-world marketing problems for your organization.
Apply Classroom Learnings
Learn how to use marketing insights and analytics tools to solve real-world marketing problems for your organization.
Grow Your Network
Create new connections during practicum experiences and strengthen your relationships with peers and business professionals—during the program and after graduation.
Grow Your Network
Create new connections during practicum experiences and strengthen your relationships with peers and business professionals—during the program and after graduation.
American University’s Kogod School of Business seeks candidates who strive to become global business leaders.
Online MS in Marketing Analytics candidates must have a bachelor’s degree from an accredited college or university to apply. GMAT and GRE scores are not required. The program has four start dates throughout the year: January, April, July, and October. Applications are accepted and admissions decisions are made on a rolling basis.
To complete your application, you must submit the following:
- Application fee
- Personal statement
- Résumé
- Official transcripts
- Two letters of recommendation
- GRE/GMAT scores
- Test of English as a Foreign Language
(for international applicants)
Curriculum
The online master’s in marketing analytics curriculum is designed to provide you with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum differentiates itself from other analytics curriculums by offering courses that will challenge you to solve real-world marketing problems across a wide range of industries, giving you a competitive edge.
The 33-credit program can be completed on a full-time or part-time schedule, and includes courses in brand strategy, predictive analytics, business intelligence, digital marketing analytics, and more—plus hands-on practicum experiences.
Business Fundamentals Certificate
You will have the option to pursue the Business Fundamentals Certificate as a part of your marketing analytics degree by completing four additional elective courses that meet the certificate requirements. In this certificate program, you will gain a fundamental understanding of business and management in courses that focus on financial accounting, marketing, finance, international business, and more.
Explore the program curriculum and online marketing analytics courses.
Hands-On Practicums
The curriculum includes two hands-on practicums (1.5 credits each) that allow you to solve business challenges with real organizations. During these practicum experiences, you will use marketing insights and analytics tools to find solutions to problems these organizations face.
In addition to these problem-solving projects, you will network with business leaders and make invaluable connections.
As an online MS in Marketing Analytics student, you will learn from the same experienced Kogod faculty who teach on campus. Made up of entrepreneurs, educators, CEOs, executives, and board members of Fortune 500 companies, our faculty are dedicated to lending support and remaining accessible to all students.
Learn more about some of our faculty members below:
Loren Hudziak
Adjunct Professorial Lecturer
Grant is an applied mathematician interested in machine learning, neuroscience, and sports. His neuroscience work involves estimating brain dynamics with statistical models, particularly epileptic seizures. His basketball research leverages similar models to analyze game strategy, training, and performance.Focus Areas: Analytics
Wendy Boland
Interim Dean of Graduate Studies, Associate Professor of Marketing
Wendy’s research focuses on consumer decision making, risky consumption, consumer well-being, information processing, and marketing and public policy issues, especially those dealing with child and adolescent consumers.Focus Areas: Marketing, Consumer behavior
Girish Ramani
Professorial Lecturer
Girish has experience leading advertising firms and has been instrumental in the development of marketing and brand communication strategies for multinational clients including Unilever, Motorola, and Groupe Danone. He focuses his research on marketing strategy, customer relationship management, and interactive marketing.Focus Areas: Marketing, Marketing Analytics
Enhancing Your Career Path
In the online MS in Marketing Analytics program, you will uncover how big data impacts marketing strategies in today’s economy, challenging you to solve real-world marketing problems across a wide range of industries. Graduates are prepared to work in roles such as:
Digital marketing
Analyst
Market researcher
Consultant
Marketing strategist
Business analytics
Entrepreneur
Career Support and Resources
The Kogod career services team has a history of helping students develop the skills they need for career growth and progression long after graduation. Our advisors and resources guide students through several areas of professional development, including:
The Career Engagement Resource Hub
Students can connect to 24/7 online career planning and education resources—including sample interview questions and scenarios, resume and cover letter insights, salary negotiation preparation, professional development courses and lectures, job search tools, and more.
Career Advisors
Kogod career advisors work one-on-one with students, meeting them where they are in the job search process to help create a personalized career development plan. They review resumes, cover letters, and LinkedIn profiles; conduct mock interviews; and help each student market themselves effectively as they advance, switch careers, or find a new job.
Virtual Career Workshops
Students are invited to participate in virtual networking events and information sessions with prospective employers, industry experts, and Kogod and AU alumni. In these workshops, students can build meaningful professional relationships as they receive invaluable coaching and career advice.
Professional Portals and Tools
Students gain access to helpful online career search resources such as Vmock resume review; the Big Interview mock interview tool; and job search portals Handshake, CareerShift, GoinGlobal, and Vault.
The Kogod School of Business has always been committed to a collaborative, immersive, and personalized learning experience. This is no different with our online programs.
Created specifically for the online space in 2015, our programs increase access to a Kogod education for working professionals located anywhere in the world and enable you to join a global community of diverse peers.
We Bring AU to You
Our digital campus was intentionally designed based on extensive research behind what makes online learning successful. We combine advanced technology, hands-on learning experiences, and full access to the American University and Kogod communities. Here, you’re not an online student, you’re an AU student.
Learn more about the online student experience at AU.
As a student you will:
Attend immersive online classes
You will engage in live seminar-style discussions, where you can enter breakout rooms for smaller discussions with classmates or one-on-one sessions with your professor.
Complete interactive course work
You will work at your own pace to complete weekly assignments that supplement what you learn in your classes.
Gain hands-on knowledge
Through in-person experiences, you will apply your learnings to solve conflicts faced by real businesses.
Gain hands-on knowledge
Through in-person experiences, you will apply your learnings to solve conflicts faced by real businesses.
Receive dedicated support
Our support staff, engaged faculty, and career services are available when you need help with updating your resume, networking, and more.
Receive dedicated support
Our support staff, engaged faculty, and career services are available when you need help with updating your resume, networking, and more.
Network on LinkedIn Premium
Career Access
You will apply the skills you develop in Kogod’s online master’s programs to connect with job posters, view salary insights, and learn in-demand skills.
Military Education Benefits
American University’s Kogod School of Business is dedicated to
supporting military service members, veterans, and their families.
Military-connected students are able to apply their VA education
benefits when they enroll, including the Post-9/11 GI Bill, the
Montgomery GI Bill (MGIB), Tuition Assistance (TA), and the Yellow
Ribbon Program for those who qualify.
As an online MS student, you can earn your degree no matter where
you live or are stationed—and translate your military
American University’s Kogod School of Business is dedicated to supporting military service members, veterans, and their families.
Military-connected students are able to apply their VA education benefits when they enroll, including the Post-9/11 GI Bill, the Montgomery GI Bill (MGIB), Tuition Assistance (TA), and the Yellow Ribbon Program for those who qualify.
As an online MS student, you can earn your degree no matter where you live or are stationed—and translate your military
experience and leadership skills into new career possibilities across a variety of industries and organizations.
Applicants who have served in any branch of the U.S. military on active duty within the past three years are eligible to waive their application fee.
experience and leadership skills into new career possibilities across a variety of industries and organizations.
Applicants who have served in any branch of the U.S. military on active duty within the past three years are eligible to waive their application fee.
A Top-Ranked Online MS
Kogod’s online business master’s programs have earned global respect and the following recognition:
RANKED
#17
Best Online Business Programs for Veterans
U.S. NEWS & WORLD
REPORT – 2022 3
RANKED
#35
Online Business Programs
U.S. NEWS & WORLD
REPORT – 2022 4
Enhance Your Skills in Marketing and Data Analysis
Find out more about the online master’s in marketing analytics today.
The immersion practicum is a great opportunity to network with your fellow analytics students, the professors, and even the MBA students. There have been plenty of networking events that were made available to me by American University.
I was looking for a program that gave me the ability to better understand businesses and business issues combined with the skills required for data analysis. That combination is ultimately what helped me successfully land my current job.
1 Program time to completion depends on when you start the program.
2 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts, at https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (visited June 02, 2021).
3 Best Online Master’s in Business Programs for Veterans (Excluding MBA), U.S. News & World Report. Accessed March 7, 2022
4 Best Online Master’s in Business Programs (Excluding MBA), U.S. News & World Report. Accessed March 7, 2022