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Online Master of Science in Sports Analytics and Management

Online Master of Science in Sports Analytics and Management

Program Length:

20 months

Credit Hours:

30

Total Classes:

10

Cost per Credit:

$1,427

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What are the program
start dates?

What are the program start dates?

Spring 2024

January 8

Summer 2024

May 6

Fall 2024

Late August

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Overview

Curriculum

Careers

FAQ

At a Glance

Get the Technology and Data Skills Needed to Lead in the Sport Management Industry

Today’s employers look for sports managers with the skills to analyze and measure the impact of new technologies on their organization’s programs.

Designed to serve as a bridge across different sectors and industries, American University’s online Master of Science in Sports Analytics and Management program builds a range of technical knowledge and gives you the capabilities to make analytic-based decisions.

You’ll build advanced skills in leadership, communication and business strategies while gaining experience in the industry. This includes unique qualifications for emergent areas transforming sports such as social media, interactive spectatorship, mobile technology, performance data analytics, virtual reality, and more.

You’ll graduate from AU’s online sports management program ready for emergent careers in the sports management industry.

Program Objectives

Build a Strong Foundation in the Sports Industry and Be Prepared For its Future

In less than two years, you can be ready to stand out in this competitive industry. Graduate able to:

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Examine Impact

Assess emerging trends in the global workplace and the impacts of ever-changing technologies and platforms such as social media.

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Build Critical Relationships

Value the importance of ethical, intercultural, and agency/client/stakeholder relationships, and use new leadership and communication skills within appropriate correspondence channels to establish them.

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Use New Tools

Examine and demonstrate the use of analytic tools, both quantitative and qualitative, to provide descriptive, predictive, and prescriptive project data.

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Develop Strategies

Create needs assessments and business plans that engage target audiences, and increase brand awareness, and improve the outreach of sports organizations.

Program Rankings

See How We Set the Standard

Our powerful Master of Science in Sports Analytics and Management ensures that you develop real-world experience and expand your professional network, enabling you to become a stand-out candidate for management roles and career advancement. 

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Experienced, Prestigious Faculty

Proven practitioners share their expertise in technology, analytics, and sport management to ensure you’re prepared for roles after graduation.

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Developed by Experts

The curriculum provides deep knowledge and skills in areas of sports management that our council of leading professionals from top organizations identified as lacking in other sports management programs. 

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A Comprehensive Curriculum

The curriculum has four pillars: global strategy, analytics and data-driven decision-making, technology enterprises, and revenue generation — so you’re fully prepared for a career in the sports management industry. 

A Top-Ranked Online MS

AU was recognized by Princeton Review, Best Colleges 2022, with the title of College Gets High Marks. It also ranked for:

Ranked by College AffordabilityGuide.org

Top Online School for Sports Management Program 2022

Affordable Sports Management Degree 2022

Admission to American University’s online Master of Science in Sports Analytics & Management requires an undergraduate degree from an accredited college or university.

Applicants will need to submit:

*The application fee is typically waived if the application file is complete within a three week period.

Study in a Career-Based Curriculum

Geared for long-term career success, the curriculum for our Master of Science in Sports Analytics and Management degree ensures you acquire practical, leading-edge, market-influenced strategies and skills through a best-in-class curriculum. Framed in analytics and how data is driving critical decisions in the industry, you gain skills in key areas such as:

  • Strategic sports industry leadership
  • Global strategy
  • Data-driven decision-making
  • Technology enterprises
  • Sports marketing
  • Consumer engagement
  • Revenue generation
  • Sponsorship sales and activation
  • Media rights
  • Events
  • Ethics
  • Intercollegiate athletics and name, image and likeness (NIL)

The curriculum was developed with deep and specific insights from professionals in top organizations and is rooted to our Professional Studies Experience. Graduate well-prepared to advance to a front-office role, ready to execute strategies based on analytics.

This project-oriented master’s in sports management program was designed to serve as a bridge across different sectors and industries with numerous experiential learning options. It was created by industry professionals and developed in consultation with a council of leaders from top organizations. Council leaders shared their insights regarding skills they needed for current roles and the future of the industry, detailing critical gaps between them and graduates of other sports management programs. In response to their feedback, American was careful to craft its curriculum to leverage technology and data to provide graduates with next-generation sports management skills.

Alyssa Romano, Octagon Worldwide
Alyssa Romano is the vice president for Communication in the talent + properties division of Octagon. She manages the PR efforts for more than 50 Octagon athletes across the NFL, NBA, MLB, WNBA, and NHL. Her contributions helped win Octagon a Sports Business Award for Best in Talent Representation and earned her a spot on Cynopsis Media’s annual Rising Stars list in 2016.

Billy Stone, CBS Sports/KISWE Mobile

Billy Stone works to grow the brand for CBS Sports Spectacular at the CBS Sports Network. He also serves as an advisor for the mobile video startup, KISWE. His 30-year career includes owning his own sports production and distribution business for Ivy League Sports, MEAC Sports, and several professional and pay-per-view properties. He’s also consulted for DirecTV, inDemand, and AT&T UVerse for sports media.

Billy Walker, American University

Dr. William (Billy) Walker is the director of Athletics and Recreation at American. During his 30-year career in amateur sports and education, he’s served as the deputy director of athletics, professor, and head of the PE Department at the U.S. Air Force Academy. He’s also served as chair of the NCAA Division I Wrestling Committee, was a member of the NCAA Division I Men’s Ice Hockey Committee, and has testified as an expert panelist for the U.S. Department of Education Secretary’s Commission on Opportunity in Athletics.

Bram Weinstein, Ampire Media/Former ESPN Anchor
Bram Weinstein is the founder of Ampire Media, a podcast and digital media network specializing in the sports, technology, lifestyle, and gambling space. Bram also hosts “The Bram Weinstein Show” on ESPN 630, the Sports Capitol in his hometown of Washington DC. Bram has spent 25 years on air, including seven as an anchor at ESPN.

Christina Friedberg Filler, Amazon Web Services
Christina Friedberg Filler works for AWS re:Invent leading the sponsorship program’s strategy and execution. Previously she was senior manager of sponsorship activation with the Washington Nationals, working alongside Delta Air Lines, T-Mobile, Mastercard, Apple, and GEICO. Christina oversaw activations for events including Nationals Winterfest, the Nationals First Ladies Networking program, the 2018 MLB All-Star Game, and multiple MLB Postseason series.

Dean Hess, Nike
Dean Hess has more than 15 years of experience acting as an internal leader and an external adviser. Currently, he is an emerging-markets business consultant for the Nike Corporation. His specialties include international marketing, business strategy, and operations best practices including project management, organization design, and change strategies. Previously, he was a management consultant for Booz Allen, Freddie Mac, and ACME Business Consulting.

Ed Tapscott, Monumental Sports & Entertainment
Ed Tapscott has unique experience as a player, coach, agent, and executive in the sports industry. He’s currently the director of Player Personnel for the Washington Wizards NBA franchise. Previously, he was a consultant to the NBA and served as the CEO of the Charlotte Bobcats. He built them, the NBA’s newest franchise, to a viable business from a start-up operation. Tapcott’s also served as the general manager and interim president of the New York Knicks.

Jennifer Gallagher, U.S. Olympic Committee (USOC)
Jennifer Gallagher is the government relations manager of the USOC, where she’s served since 2013 and works with stakeholders for the advancement team for major global events. She’s also been the sports performance manager in the National Governing Body (NGA) space and USA Fencing and was the international games assistant at USOC Headquarters. Jennifer has held internships at the Department of State’s Sports Diplomacy program, the President’s Council of Sports, and the U.S. Department of Health and Human Services.

Jeremi Duru, AU Law / Author
Professor N. Jeremi Duru serves as a member of the U.S. Anti-Doping Agency’s Anti-Doping Review Board, the NCAA’s Committees on Competitive Safeguards and Medical Aspects of Sport, and the National Sports Law Institute’s Board of Advisors. He also frequently lectures and consults abroad serving as a visiting professor at the University of Sydney and the China University of Political Science and Law, and as a lecturer in the Union of European Football Association’s Executive Masters Program for International Players.

John Fitzpatrick, NFL Players Association
John Fitzpatrick is the marketing manager for Licensing & Business Development at the National Football League Players Association (NFLPA). His experience includes prospecting, account management, marketing support, product ideation, retail placement, and strategic planning. He’s previously helped develop products for a start-up called American Car Socks, and worked with D.C. United, Red Zebra Broadcast, and the Washington Redskins.

Kamini Sharma, Former UFC, ESPN, NHL Executive
Kamini Sharma has had an expansive career with the UFC, ESPN, the NHL, and ProServ. Most recently, Sharma served as vice president of Global Marketing at the Ultimate Fighting Championship (UFC) Previously, Sharma worked as marketing director at ESPN in London, England, the National Hockey League (NHL), and at one of the first athlete-representation agencies in the business, ProServe. Sharma is also considered a pioneer with organizations like Women in Sports and Events (WISE).

Matt Winkler, The Sports Event Marketing Experience (SEME)
Matt Winkler has blended more than 20 years of experience in the NCAA, NHL, WNBA, MLS, the Olympics, and the World Cup into innovative strategies for the sports, events, and higher education industries. He’s the founder and executive director of The Sports Events Marketing Experience (SEME), a premier sports career conference, and also founded, developed, brought to market, and administered the Georgetown University Sports Industry Management initiative (SIM), which once gained recognition as one of the top programs in the world by SportBusiness International. Mr. Winkler developed and taught Sports Communication & Media and Sports Marketing Management at AU and has frequently served as an expert resource for the media, quoted in outlets such as The Wall Street Journal, The New York Times, SportBusiness Journal, and NBC News.

Ryan Kuehl, Under Armour
Ryan Kuehl is the vice president of Sports Marketing and Sponsorships for Under Armour, Inc. where he strategically targets professional athletes, sport sponsorship opportunities, and endorsement contracts. Kuehl’s played for the San Francisco 49ers, Washington Redskins, and Cleveland Browns and was a Super Bowl 42 Champion for the New York Giants. Kuehl’s also served as an NFL Player Association Representative and member of the NFL Commissioner’s Player Advisory Council.

Shawn McBride, Ketchum Global
Shawn McBride is the executive vice president of Sports for Ketchum Sports & Entertainment (KSE). He provides integrated communications and sponsorship marketing counsel to clients and manages the growing U.S.-based team. A veteran of five Olympic Games, he has extensive experience providing strategic counsel to brands’ sponsorships of the MLB, NFL, and NCAA. Previously, McBride was director of talent and event marketing for Nobok Sports, where he developed events and negotiated media partnerships and endorsement deals for notable UK sports legends.

Wylie Chen, U.S. Soccer Foundation
Wylie Chen is the vice president of Programs & Grants for the U.S. Soccer Foundation initiatives and also serves as a board member for Children’s Cause for Cancer Advocacy. Previously, he worked at the Children’s Defense Fund as the senior manager for the CDF Freedom Schools program, the Advocacy Institute in Washington, DC, for U.S. Senator Ron Wyden of Oregon and has directed a language program at Da Hua High School in Taiwan. He also served on the DC Commission on Asian Pacific Islander Affairs, and he co-founded and co-chaired the DC Asian American and Pacific Islander (AAPI) Caucus.

  • Assess Trends
    Assess emerging trends in sports and the effects of ever-changing technologies on sports and society.
  • Examine Impact
    Analyze data surrounding the impact of social networking and messaging on the sports industry and make evidence-based decisions.
  • Make Decisions
    Make strategic and ethical decisions that improve relationships with sports agencies, clients, and the community.
  • Build Critical Relationships
    Use new leadership and communication skills to establish intercultural and agency/client/stakeholder relationships.
  • Use New Tools
    Examine and demonstrate the appropriate use of data evaluation and analysis tools.
  • Develop Strategies
    Create needs assessments and business plans that engage target audiences and increase brand awareness and improve the outreach of sports organizations.

Success in the workplace requires more than possessing relevant knowledge. You must also know how to communicate your ideas, work with teams, make ethical decisions, think critically, and demonstrate cross-cultural competence.

To ensure critical knowledge and experience are attained through the curriculum, AU developed the Professional Studies Experience — a four-phase curriculum model that meets specific guidelines in each phase.

  • Core Courses: Work with a cohort of students from a variety of backgrounds and gain the broad-based knowledge today’s employers have deemed most important.
  • Practicum/Professional Experience: Gain real-world evaluation and data collection skills as you design and carry out evaluations.
  • Electives: Take one program-specific elective tailored to your industry and career goals.
  • Capstone: Harness what you’ve learned throughout your program to produce a capstone project.
  • Internship/Externship opportunities: The components of the class include an opportunity for an internship or to propose an externship and to write a final document applying all your learnings to the real-world experience.

With the knowledge and skills gained in this holistic curriculum, you’ll stand out as a professional with the complete skill set employers are looking for.

Two other initiatives support student and faculty mentoring:

  • Sports Business Association (SBA)
  • Annual SEME Sports Career Conference

The Sports Business Association (SBA)is a group of 14 AMU students who serve as volunteers and event staff for the annual sports career conference, The Sports Events Marketing Experience (SEME).

The SEME Conference is a two-day event with more than 50 speakers in the professional sports industry space. It convenes annually to provide professional development opportunities related to various aspects of the industry including teamwork, planning, event operations, marketing, and evaluation. The connections made with the faculty and speakers are invaluable.

At the epicenter of impact, AU’s Washington, D.C. location leverages the proximity of the thriving business, sports scene, non-profit, NGO, and government sectors so the leaders of today can train the leaders of tomorrow.

The DC Experience (DCX), an optional on-campus residency, gives you the opportunity to connect with the campus and explore the unique cultural landscape and sports scene in the nation’s capital.

The DMV (DC, Maryland Virginia) is a hotbed of sports teams and leagues: Washington Nationals (MLB), Washington Commanders (NFL), Washington Wizards (NBA), Washington Capitals (NHL), Washington Mystics (WNBA), DC United (MLS), Washington Spirit (NWSL), DC Defenders (XFL) and six NCAA Division I athletics programs.

You’ll also immerse yourself in the AU community, enhance your relationships with faculty and other online graduate students, and meet with guest speakers from the sports field.

Expand your skill set quickly with an online Graduate Certificate in Sports Analytics and Management. In 12 to 15 months, gain critical knowledge through four courses focused on the strategic management of sports organizations, sports analytics and evaluation, and digital technology influencing the sports industry.

Our four-course, 12-credit certificate program is offered entirely online — you can complete it when and where it’s most convenient for you. If you decide to pursue the online MS in Sports Analytics and Management later, you’ll use these 12 credits toward the full degree.

Course Descriptions

The curriculum for the online Master of Science in Sports Analytics and Management program is relevant to the professional world, meaning you can start making an impact in your current role as you learn. To earn the degree, you’ll complete 10 courses that are each eight weeks long.

The program concludes with a capstone course that demonstrates your maturity and professionalism in using strategic data, technology, and emerging trends in human resource information technology to develop a polished, professionally written business plan.

Professional Courses

3 Credit Hours Each

Students in this class learn the principles of managing a sports organization and gain a broad overview of the sports business marketplace, including the financial and accounting acumen necessary for success. You will examine various types of sports organizations and study topics such as fiscal and budgetary control, ownership, and day-to-day operations, as well as the techniques, tools, theories, and attributes required in sports leadership and management. You’ll also speak with a sports professional to learn how the concepts and practices in this course play out in real life.

Sample topics of discussion and examination include:

  • Globalization and social responsibility
  • Amateur, action, and recreational sport
  • Professional sports and sports agencies
  • Facility and event management
  • Sport sales, sponsorship, communication, and broadcasting
  • The future of sports in a virtual world

Examples of assignments and projects include:

  • Stakeholder interview with sports industry professional
  • Organizational analysis
  • Organizational data collection
  • Case studies

Course Outcomes

Upon completing this course, you should be able to:

  • Analyze the relationship between the structure of various sports leagues and organizations.
  • Explain the role that a sports franchise plays in the larger community in which it operates.
  • Examine the primary revenue streams and community/social touch points for sports teams and organizations.
  • Develop an understanding of the role sports media and events play in the success of a sports organization.
  • Appreciate the impact technology is having on the global sports industry.

This course explores sports analytics, messaging, and social engagement across all levels of sports (amateur, collegiate, professional) as well as the role of sports in American society. Students also examine issues of social responsibility and globalization in modern sports. Coursework focuses on a group project creating a comprehensive plan to use analytics in a sports organization. Through this assignment as well as reading, discussion, experiential learning, theoretical examination, policy analysis and development, and role play, students will examine the stereotypes, misconceptions, and social elements of a changing sports landscape.

Sample topics of discussion and study include:

  • Defining data and its uses in the sport industry
  • The role of analytics within social media and marketing
  • Quantitative analysis and reporting results in the sport industry
  • Data analysis and presenting findings in the sports industry
  • Using sports analytics for media relations and community relations
  • Assessing player and team analytics and building the face of the brand
  • Marketing and digital marketing analytics and the future of audience integration

Examples of assignments and projects include:

  • Sport marketing analytics and communication plan
  • Strategy and data analysis
  • Case studies

Course Outcomes

  • Identify distinctions between various media (print, broadcast, digital, and social) and between sports news and editorial coverage.
  • Identify the stakeholders in the current landscape of public relations, marketing, promotions, and communications in the sports industry.
  • Describe how social media can be used to enhance and expand customer relationships for businesses in the local DMA (designated demographic market area).
  • Demonstrate effective marketing, outreach, and distribution skills.
  • Comprehend and implement strategic digital communications tactics and tools, including social media, online communities, blogs, search engine optimization/marketing, and others.
  • Apply the fundamental principles of public relations and media analysis within the context of sports media and management.
  • Choose and use appropriate metrics to analyze data for increasing revenue and operational efficiency.
  • Develop an understanding of the ethical issues involved in the sports, media, and communication industries.
  • Recognize that sports can be vehicle for social change and envision possibilities and opportunities for such change in the global sports arena.

This culminating project utilizes a set of skills that demonstrate maturity and professionalism in strategic thinking in sports management. Informed by an understanding of data, technology, and emerging trends in sports media, the course focuses on high-level independent document delivery and writing, applied research and analysis, and the creation of a polished, professionally written sports business plan.

Core Courses — 9 Credits

This course explores the current and potential future impacts of new, emerging, and rapidly evolving technologies on organizations and their operations across a range of industries and sectors. Students will gain insights into these technologies and how these organizations are coping (or not) with the resulting disruption. In addition to tools and best practices, students examine the challenges and opportunities in designing projects that implement new and emerging technologies. Other topics include managing change in organizations as a result of disruption, the benefits and challenges of adapting new technologies, and legal and privacy issues. A case study project throughout the course investigates how to identify and implement a new technology that will solve a problem in an organization.

Sample topics of discussion and examination include:

  • Why use digital tools?
  • Social media
  • Collaborating and project management
  • Leadership and technology
  • Artificial intelligence
  • Digital technology

Examples of assignments and projects include:

  • Case study on a new technology in an organization
  • Industry needs analysis
  • Implementation plan for new technologies
  • Literature review paper
  • Industry technology presentation

Course Outcomes

Upon completing this course, you should be able to:

  • Discuss the impact of disruptive technologies on project design, implementation, and transformation.
  • Identify major areas where technologies can be applied and their implications for organizational change.
  • Recognize current and emerging disruptive technologies and their potential to impact social conditions, the economy, and daily life.
  • Design a project plan that incorporates a new and emerging technology and illustrates its impact on organizations and industries.
  • Review current literature on the selection, implementation, and evaluation of new and emerging technologies and their impacts.
  • Conduct and present a project on a technologies analysis that incorporates audio, video, and images.
  • Compare and contrast current and emerging technologies and their implications for social ethics and the global workplace.
  • Appreciate the unique characteristics of and differences between disruptive technologies and their impacts.
  • Recognize the importance of ethical practices with new technologies.

The main objective of this course is to improve the intercultural competencies and communication skills of students, with a particular focus on aspects of intercultural communication highly relevant for technical experts and managers. Students will increase their understanding of, and ability to work with, the processes involved when cultures come into contact. This course will enhance the student’s ability to think critically and creatively about today’s cultural challenges, to practice intercultural relations, and to provide a perspective on one’s personal and social responsibility as current and future leaders.

This course provides students with the skills needed to collaborate with global partners and widespread teams and to effectively communicate with clients, including large and small corporations, internal and external customers, and members of the project team. Drawing on real-world case studies, students will learn how to prepare and document project correspondence, how to master the art of persuasion, and how to satisfy clients despite budgetary and methodological restrictions. No prerequisites.

The primary goal of this course is to explore quantitative and qualitative tools and methods used to evaluate, present, and communicate data (big and small). Students will also learn how to summarize and communicate findings to stakeholders so that they may make informed decisions that will improve the overall quality and efficiency of an organization. Topics include asking the right questions of data, constructing Statements of Work for performance and impact evaluation, conducting t-tests, ANOVA, ANCOVA, matching, differences in differences, regression discontinuity in program evaluation, and disseminating quantitative findings. No prerequisites.

 

This course explores the current and potential future impacts of new, emerging, and rapidly evolving technologies on organizations and their operations across a range of industries and sectors. Students will gain insights into these technologies and how these organizations are coping (or not) with the resulting disruption. In addition to tools and best practices, students examine the challenges and opportunities in designing projects that implement new and emerging technologies. Other topics include managing change in organizations as a result of disruption, the benefits and challenges of adapting new technologies, and legal and privacy issues. A case study project throughout the course investigates how to identify and implement a new technology that will solve a problem in an organization.

Sample topics of discussion and examination include:

  • Why use digital tools?
  • Social media
  • Collaborating and project management
  • Leadership and technology
  • Artificial intelligence
  • Digital technology

Examples of assignments and projects include:

  • Case study on a new technology in an organization
  • Industry needs analysis
  • Implementation plan for new technologies
  • Literature review paper
  • Industry technology presentation

Course Outcomes

Upon completing this course, you should be able to:

  • Discuss the impact of disruptive technologies on project design, implementation, and transformation.
  • Identify major areas where technologies can be applied and their implications for organizational change.
  • Recognize current and emerging disruptive technologies and their potential to impact social conditions, the economy, and daily life.
  • Design a project plan that incorporates a new and emerging technology and illustrates its impact on organizations and industries.
  • Review current literature on the selection, implementation, and evaluation of new and emerging technologies and their impacts.
  • Conduct and present a project on a technologies analysis that incorporates audio, video, and images.
  • Compare and contrast current and emerging technologies and their implications for social ethics and the global workplace.
  • Appreciate the unique characteristics of and differences between disruptive technologies and their impacts.
  • Recognize the importance of ethical practices with new technologies.

The main objective of this course is to improve the intercultural competencies and communication skills of students, with a particular focus on aspects of intercultural communication highly relevant for technical experts and managers. Students will increase their understanding of, and ability to work with, the processes involved when cultures come into contact. This course will enhance the student’s ability to think critically and creatively about today’s cultural challenges, to practice intercultural relations, and to provide a perspective on one’s personal and social responsibility as current and future leaders.

This course provides students with the skills needed to collaborate with global partners and widespread teams and to effectively communicate with clients, including large and small corporations, internal and external customers, and members of the project team. Drawing on real-world case studies, students will learn how to prepare and document project correspondence, how to master the art of persuasion, and how to satisfy clients despite budgetary and methodological restrictions. No prerequisites.

The primary goal of this course is to explore quantitative and qualitative tools and methods used to evaluate, present, and communicate data (big and small). Students will also learn how to summarize and communicate findings to stakeholders so that they may make informed decisions that will improve the overall quality and efficiency of an organization. Topics include asking the right questions of data, constructing Statements of Work for performance and impact evaluation, conducting t-tests, ANOVA, ANCOVA, matching, differences in differences, regression discontinuity in program evaluation, and disseminating quantitative findings. No prerequisites.

Required Courses — 6 Credits

This course is designed specifically with the non-economist in mind, including adult professionals who may have little or no academic preparation in economics. It includes recent developments in the theoretical and empirical cost-benefit analysis (CBA) literature, beginning with a detailed discussion of welfare economics and the microeconomic foundations of CBA. It gives comprehensive treatment to CBA methodology and concludes with the current state of CBA as it is practiced by a variety of public, private, and international agencies with applications in areas such as healthcare, environmental management, energy, law enforcement, internet strategy, and others. No prerequisites.

This course focuses on quantitative methods in monitoring and evaluation research. Students develop an understanding of this often intimidating and difficult subject with an informative and clear approach. Topics covered include descriptive statistics, correlation, and graphical representation of data through inferential techniques, analysis of variance, and more. Coursework provides opportunities to design and apply quantitative evaluations and data collection instruments, appraise sampling methods, apply statistical measures to test hypotheses, deploy statistical software for quantitative data management and analysis, and produce descriptive and inferential analytical reports that meet professional standards in the field.

Sample topics throughout the course include:

  • Introduction to quantitative research
  • Sampling and questionnaire design
  • Collecting and managing quantitative data
  • Measures of central tendency
  • Correlations
  • T-test and analysis of variance
  • Regression analysis

Examples of assignments include:

  • Research project using an organization in students’ communities
  • Data collection plan
  • Working with variables
  • Data analysis and visualization
  • Regression analysis

Course Outcomes

Upon completing this course, you should be able to:

  • Differentiate between different types of quantitative research.
  • Identify and describe the different types of validity and reliability.
  • Develop and test a hypothesis using quantitative research methods.
  • Apply various descriptive and inferential statistics.
  • Use statistical software for data management, analysis, and presentation of findings.
  • Evaluate different strategies to analyze quantitative data.
  • Comprehend the importance of ethical considerations related to the collection of quantitative data.

Elective Options- Choose 1

This course focuses on evaluating the healthcare delivery system in the U.S. and the impact various initiatives have had on healthcare quality, cost, and access. You will become familiar with the costs involved in healthcare, tiered services, preventative healthcare, trends in healthcare utilization, and the role of major providers and payers, such as insurance companies and government programs like Medicare.

Coursework also explores the history and transformation of the healthcare delivery system, including the impact of policies and practices as they relate to commercial payment reform and the evolution of clinical standards for providers. Each week, students will speak with a healthcare professional about how different factors at play in the industry affect their role.

Sample topics of exploration and discussion include:

  • The “Iron Triangle” – access, quality, and cost
  • The impact of the Affordable Care Act (and the implications of its potential repeal)
  • Coding and accounting systems for healthcare finance
  • Medicaid programs
  • Healthcare delivery models
  • The balance between regulation and innovation in healthcare

Examples of assignments and projects include:

  • A research paper
  • Peer-to-peer research analysis
  • Financial data analysis
  • An analysis of different healthcare delivery models

Course Outcomes

Upon completing this course, you should be able to:

  • Discuss the structure and financing of the healthcare market, including changes in payment models and related state and federal policies that are shifting sites of service.
  • Identify and interpret trends in cost, quality, and access that explain the state of the overall healthcare market.
  • Describe the changing roles of providers and payers in healthcare delivery, support, services, and financing.
  • Analyze healthcare trends in cost, quality, and access, including the underlying factors on a local and national level that most impact these trends.
  • Predict future changes to the healthcare system based on ongoing reforms to payment and delivery.
  • Appreciate the complexity and pace of innovation and change in the healthcare system and use that understanding to predict the trajectory of industry transformation.

This course will explore the breadth and depth of the range of systems that cover the workplace and human resource management. The leading performance tools as well as tracking tools will be presented and the importance of new cloud based public and private tools will be examined. Human resource management has become a technology-based profession. In many organizations, employees view the face of HR as a portal rather than as a person. This transformation of HR service delivery is known as “e-HR,” which requires a vital change in the way HR professionals perform their roles. Many of what used to be time-consuming manual processes are now performed by computers, freeing HR professionals to work on higher-value strategic activities. As a result, the demand for technological solutions to HR issues are constantly increasing. No prerequisites.

This course introduces the terminology, critical issues, and current debates in the field of evaluation, and also covers the design of monitoring and evaluation plans and of logical models. You will learn the differences between monitoring and evaluation as well as explore the varying perspectives of donors, those implementing M&E projects, and local communities/beneficiaries in relation to M&E processes.

This course introduces the terminology, critical issues, and current debates in the field of evaluation, and also covers the design of monitoring and evaluation plans and of logical models. You will learn the differences between monitoring and evaluation as well as explore the varying perspectives of donors, those implementing M&E projects, and local communities/beneficiaries in relation to M&E processes.

Sample assignments and projects include:

  • Analyze the needs and program theory of change for an initiative as described in an evaluation report.
  • Logic model narrative summary
  • Addressing causal mechanisms
  • Identifying a performance evaluation approach
  • Identifying an Impact Evaluation Approach
  • Statement of Work (SOW) development

Course Outcomes

Upon completing this course, you should be able to:

  • Discuss the importance of program theory of change.
  • Discuss how and why needs assessments are conducted.
  • Explain how a program theory of change is encapsulated into a logical framework.
  • Explain how qualitative, quantitative, and mixed methods approaches provide different types of data, show causal mechanisms, and provide different viewpoints on program objectives.
  • Explain the relationship between M&E criteria and causal mechanisms.
  • Discuss a logic model’s significance as it relates to the monitoring and evaluation of projects.
  • Identify different types of performance evaluation.
  • Describe what kind of data are needed for different sorts of impact evaluation.
  • Identify the components in an Evaluation Statement of Work.

When initiating change, organizations need to identify the right change for their organization and decide how to implement the change correctly. In the decision-making process, critical factors need to be taken into consideration in a methodical, deliberate, and measurable way. This course provides the benefits of and insights into pre-implementation decision-making processes for framing and subsequently implementing strategic change. The impact of measurement and metrics on decisions for successful strategic change is discussed. It will conclude with a reflective evaluation of the lessons learned.

Upon completing this course, you should be able to:

  • Create strategies for improving the planning, implementation, and management of strategic human resource initiatives based on analytics.
  • Assess the importance of integrity, accountability, diversity, and inclusion issues in human resource decision-making.
  • Develop strategic problem-solving proficiencies for complex and sensitive HR issues impacting an organization, industry, or business unit.
  • Evaluate approaches to the organizational governance of the human resources area.

This course explores professional ethics and leadership to maximize organizational and personal success across a wide range of disciplines and fields. Participants will learn about ethical issues involved in working with clients and donors, professional correspondence, and managing monitoring and evaluation functions. These topics will be approached within a framework of organizational leadership theories and current trends. No prerequisites.

This course will cover identifying challenges with virtual teams, increasing awareness of the need for virtual leadership, assessing the strengths and recognizing the unique differences between creating and sustaining trust. Additionally, a major goal is recognizing and influencing levels of engagement and appreciating generational and cultural differences in the way people operate and manage conflict among team members in the absence of normal interactive and visual cues.

This course focuses on the skills necessary to carry out qualitative data collection for project planning, monitoring, and evaluation activities. Coursework explores the strengths, weaknesses, and uses of qualitative data and investigates the circumstances under which project planners, managers, and evaluators use qualitative methods. Students will learn how to use qualitative data collection techniques typical of the work of project planners, managers, and evaluators, including observation, participant observation, participatory tools, interviews, and focus groups. In a hands-on assignment, students will apply several data collection techniques while collaborating with an organization in their local community.

Sample topics of discussion and reading include:

  • An introduction to qualitative research
  • Qualitative research questions and coding
  • Observation and participant observation
  • Concepts, indicators, and participatory tools
  • Qualitative interviewing questions and unstructured interviews
  • Focus groups
  • Data analysis and visualization

Examples of assignments and projects include:

  • Research project on a community organization involving observation, interviews, and a focus group
  • Qualitative research
  • Peer-to-peer data analysis
  • Project organization

Course Objectives

Upon completing this course, you should be able to:

  • Explain when and how project planners, managers, and evaluators use qualitative data collection techniques.
  • Identify the kinds of data gathered through different qualitative methods.
  • Use observation, participant observation, participatory tools, interviews, and focus. groups for project planning and monitoring and evaluation activities.
  • Analyze qualitative data collected from multiple qualitative data collection techniques.
  • Design qualitative indicators to measure progress and change.
  • Identify and be prepared to address possible challenges in collecting qualitative data in different contexts.
  • Comprehend the ethical considerations related to the collection of qualitative data.

Be Ready For the $700-Billion Dollar Future of Sports Management

According to an update by Research and Markets Sports Global Market Report 20221, the global sports market is strong and growing. The industry is:

  • Expected to reach $707.84 billion in 2026 at a CAGR of 9%
  • Largest in the North America Region in 2021
  • Expected to register stable growth in the U.S. during the forecast period
  • Implementing virtual reality (VR) technologies to their events

The U.S. Bureau of Labor Statistics2 projects entertainment and sports occupations to grow at a rate of 13% from 2021 to 2031, much faster than average, adding about 95,500 new jobs over the decade.2

Join the Next Generation of Sports Management

American University’s MS in Sports Analytics and Management prepares you for sports industry opportunities with entities such as:

  • Sports leagues and teams
  • Athletes and athlete representation
  • Sports governance agencies
  • Non-governmental sports organizations
  • Private agencies and firms that are key stakeholders in the sports market
  • Sporting goods companies

Career Titles in Sports Management

The ability to understand, execute, and evaluate complex projects will set graduates of this program apart from individuals with a background in traditional sports management.

By graduation, you’ll be ready to step into the rapid stream of growth to take on challenges in new and emergent areas such as social media, interactive spectatorship, mobile technology, fantasy sports, e-sports gaming, performance data analytics, and virtual reality.

The Bureau of Labor and Statistics reports on the following titles in spectator sports:3

  • General and Operation Managers
  • Advertising, Marketing, Promotions, Public Relations, and Sales Managers
  • Public Relations Managers
  • Fundraising Managers
  • Facilities Managers

AU Grads Work Status

Our graduates can be found working across all sectors.
Career Status % of Persons
Working in Nonprofit Organizations
11%
Working in Government
15%
Working in For-Profit Organizations
74%

See more real-world updates for graduates of this program.

Career Services

American University’s Career Center offers its services to online and on-campus students as well as to all alumni, so you’ll continue to receive support for as long as you need it. This means you’ll have access to resources for your job search, career advising, internships, and scholarships. You can also network, look for jobs, and apply for positions by making an account at AU Career Web, our online career search tool.

The Office of Professional Studies offers career development workshops, and continuing education through industry-specific webinars with practitioners who discuss emerging trends in their fields. Our program directors, who are academic practitioners, act as mentors to current students and alumni alike.

Alumni Employers

As passionate change-makers, our alumni are responsible for using their skills to make an impact. You can join an incredible set of AU alumni who work in diverse roles across sectors at organizations such as:

  • AMB Sports and Entertainment
  • AU Athletics
  • BetMGM
  • Citi
  • Chicago Cubs
  • Creative Artists Association (CAA)
  • DC United (MLS)
  • Disney/ESPN Streaming
  • Fanatics, Inc
  • FanDuel
  • The Action Network
  • Maine Celtics
  • Major League Baseball (MLB)
  • Major League Soccer (MLS)
  • Monumental Sports & Entertainment
  • National Basketball Association (NBA)
  • National Hockey League (NHL)
  • NCAA
  • Postgame
  • Rockford IceHogs
  • New York Islanders
  • NCAA
  • Octagon
  • PNC
  • USA TODAY Sports
  • U.S Olympic Committee (U.S.O.C.)
  • Washington Spirit (NWSL)
  • WWE
  • YMCA
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Matt Winkler, M.A.

Program Director, Professor

Mr. Winkler has blended more than 20 years of experience in the NCAA, NHL, WNBA, MLS, the Olympics, and the World Cup and work across five continents into innovative industry strategies for the sports, events, and higher education industries. Winkler is responsible for the launch of the first online MS in Sports Analytics & Management at American University.

He is also the founder and executive director of a premier annual sports career conference known as the Sports Events Marketing Experience (SEME-NOW.com) and previously launched another entrepreneurial consulting project, MW Marketing/Communications.

Mr. Winkler has frequently acted as an on-site, game-day media operations consultant for the U.S. Soccer Federation and D.C. United in Major League Soccer as well as the NCAA and their championships for Men’s Basketball and Men’s Soccer. He has also served in this capacity for five FIFA World Cups, two Olympic Games, and the Goodwill Games in St. Petersburg, Russia.

laura-farina
Laura Farina, M.A.

Adjunct Instructor

Ms. Farina, Esq. is a member of SmithDehn LLP, a global media, entertainment, and sports law firm representing broadcasters and producers of feature-length films and television series. She also represents various entities and talent in the entertainment and sports industry.

From 1999 to 2011, Ms. Farina served as vice president of Legal Affairs at the global media company, Discovery Communications, Inc. (DCI), encompassing Discovery Channel, TLC, Animal Planet, and other networks.

Ms. Farina professional background includes several years of private law practice in leading national law firms. As an undergraduate at Georgetown, Ms. Farina walked on the basketball team as a freshman and played three years of varsity lacrosse. She was inducted into the Princeton Day School’s Athletic Hall of Fame in 1999, and received the Outstanding Student Award at graduation in 2012 from the Georgetown Sports Industry Management (SIM) program.

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Keith Scully, M.A.

Adjunct Instructor

Mr. Scully is an adjunct professor at multiple universities in addition to American University. He is the founder, CEO, and managing director of Strategic Noise Group: Global Strategic Business Development and Digital Branding Consulting. His clients include UA, Nike, USTA-USOpen, New Balance, and BSN.

Prior to Strategic Noise Group, he was a global senior executive that managed business leadership for retail, product development, strategic planning, analytics, and global marketing at Nike, Rebook, Fila, US Lacrosse, Hilfiger, and Burberry. He also consulted at New Balance, Spartan Race, USOC, US Triathlon, Blue Rhino, A&F, Starbucks, Microsoft, Audi, and Surrogate CEO.

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Patrick Lichtenstein, J.D., M.B.A.

Adjunct Professorial Lecturer

Mr. Lichtenstein has more than a decade of law experience that spans the U.S. Federal District Court, The Office of the Attorney General in New York, Tressler LLP, and the U.S. Mint, Department of the Treasury, Office of Chief Counsel.

He is the current assistant director of government relations at the NCAA. His former experience includes being a counsel member of the U.S. House of Representatives, Committee on the Budget; as well as the U.S. Department of Education. He’s also served as a senior staffer on the Journal of Gender, Social Policy and the Law and as the assistant director and manager at Dream to Achieve, a nonprofit organization in New York.

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Marty Conway, M.S., M.B.A.

Adjunct Instructor

Mr. Conway is the vice president and sponsorship manager of M&T Bank. His experiences span more than 20 years of corporate, team, league, & agency work in building plans, products, teams, and business segments, working with all levels of management.

Mr. Conway acted as the global sports cultural affairs expert for the U.S Department of State, a strategic marketing executive with Way Forward Associates, leading marketing and media for a $50 million regional chain, was the vice president of Marketing for Factory Athletics, the vice president of marketing and business development for the Texas Rangers Baseball Club, the vice president of Marketing and Corporate Sponsorships for the Baltimore Orioles and more.

As a sales, media, and marketing executive, he’s experienced in executive selling and presentations and has an impressive track record of success managing large budgets, aggressive deadlines, and matrix organizations.

andrew-smith
Andrew Smith, J.D., M.B.A.

Adjunct Professorial Lecturer

Mr. Smith is in his third year as associate athletic director at American University. Previously, he spent more than five years in compliance at Fordham University. He’s currently an adjunct professor in AU’s Master’s in Sports Analytics & Management program. He lives in Rockville with his wife, Bridget, and daughter, Noelle.

tanya-saloom
Tanya Saloom, M.P.H.

Adjunct Instructor

Ms. Saloom is currently a research analyst at the Center for Naval Analyses specializing in the design, visualization, and delivery of health readiness metrics.

Ms. Saloom brings with her nearly a decade of experience in healthcare analytics, research methods, and informatics while working at several large health systems during their electronic health record deployments. During her time at Duke University Health System, she was involved in projects aimed at evaluating the impacts of health information technology on quality, finance, population health, and safety. Her areas of research interest broadly include both psychiatric epidemiology and the intersection of mood and health.

Ms. Saloom resides with her husband, a psychiatric nurse practitioner, and her two-year-old daughter, an expert at getting into things she shouldn’t, in the Northern Virginia area.

kari-strobel
Kari Strobel, Ph.D.

Adjunct Instructor

Dr. Strobel is a human capital specialist master at Deloitte Consulting, responsible for providing Human Capital Organizational Transformation and Talent services to Federal clients. Prior to joining Deloitte, Dr. Strobel worked at AvantGarde where she was responsible for managing strategic human capital and organizational development projects across multiple Federal agencies.

Before her role as a consultant, she was the director of human resource (HR) competencies at the Society of Human Resource Management (SHRM), leading their global competency-based talent management strategy. This included leading the development of a suite of competency-based assessments, selection tools, career paths, and learning and development programs to attract, retain, and develop global HR professionals.

With over 30 journal articles, technical reports, and national and international conference presentations, to include published works in Journal of Applied Psychology and Human Performance, Situation Awareness and Automation, and authored books such as Defining HR Success: 9 Critical Competencies for HR Professionals, Dr. Strobel has received national recognition for her contributions to the field.

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Bianca Prada, M.S.

Adjunct Professorial Lecturer

Ms. Prada is the senior director of Communications & Content for The Amherst Group of companies, leading a team that focuses on consumer communications, platform content, and overall brand reputation.

Ms. Prada specializes in helping clients prepare for, navigate and overcome critical areas of risk, issues, and crises. She has also helped clients develop ESG and CSR programs, worked with companies and their senior executives on corporate positioning and executive visibility, and counseled companies on diversity and inclusion. Bianca’s situation and issues management experience includes leading communications strategy for product issues, brand positioning, high-profile litigation disputes, and government investigations.

Clients include PepsiCo, the NFL, Gillette, Pfizer, IBM, and the Andrew W. Mellon Foundation.

Ms. Prada work has led to several awards, including the Holmes Report 2017 Crisis in a PR Campaign, PR Newswire’s Earnie’s Awards, and PR News’ Social Media Icon Awards. Her work has also won multiple Pollie Awards from the American Association of Political Consultants and was named to PR Week’s “40 Under 40: Ones to Watch” list.

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Alexia Nalewaik, Ph.D.

Professorial Lecturer

Dr. Nalewaik has over 25 years of experience in project controls, quantity surveying, and project management. Areas of focus include process QA/QC, audit, project analytics, and risk. For recent publications and research, see ResearchGate.

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Rory Neuner, M.P.P.

Adjunct Instructor

Ms. Neuner is the learning officer at the Boston-based Barr Foundation. In this work, Ms. Neuner supports efforts to gauge the Foundation’s impact and support ongoing learning. In addition, she supports Barr’s Sector Effectiveness work, focusing on efforts that aim to strengthen the region’s nonprofit and philanthropic infrastructure.

Prior to joining Barr, Ms.Neuner served as the evaluation officer at the Michigan Health Endowment Fund, where she developed capacity-building programming to strengthen evaluation and learning practice and advance equitable evaluation across the Fund’s ecosystem of grantees and consultants. Prior to philanthropy, she worked as an evaluation and public policy consultant, working across sectors on transportation, mobility justice, environmental, and health policy issues.

Ms. Neuner is engaged in national conversations about evaluation and learning, and currently co-chairs the American Evaluation Association (AEA) LGBTQ working group. She lives in Providence, Rhode Island with her wife and daughter.

Felicia-Jones
Felicia Jones, Ph.D.

Adjunct Instructor

Dr. Jones serves as the vice president of the Strategic Solutions Group-Global Government Solutions at KBR, Inc. She develops strategic initiatives and technical capabilities to drive innovation and collaboration across all business units.

Prior to this, Dr. Jones served as the director of engineering and technology at the National Aeronautics and Space Administration (NASA) Goddard Space Flight Center. She lead one of the largest engineering organizations at NASA with over 1,250 civil-servant employees and 2,000 support-service contractors supporting over $5B of NASA space flight programs. Leading a multi-disciplined technical organization, she was responsible for advancing the Nation’s science and technology programs in support of NASA’s Earth science, space science, and exploration missions. She provided oversight and strategic direction for new business initiatives, capturing new work in a competitive environment.

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Nicassia Belton, Ph.D.

Adjunct Professorial Lecturer

Dr. Nicassia Belton serves as the vice president of Learning, Evaluation, and Data Management at the Baltimore Children and Youth Fund (BCYF).

Her work utilizes her extensive knowledge of advanced quantitative tools, techniques, and programming to examine the influence of demographic, social, economic, and environmental factors on access, achievement and quality of life for children and youth. It is squarely focused on her central belief that the easiest way to affect change is by holding people and organizations to high expectations of culturally responsive behaviors and practices through the utilization of effective accountability ecosystems.

Dr. Belton has spent more than 15 years working with state and local education agencies, postsecondary institutions, and non-profits. During that time she has led the work to promote the use of accountability ecosystems that center on culturally responsive, equitable evaluation, strategic research, and data usage to drive change that improves equity in access, opportunity, and outcomes for our children and youth.

wylie_chen
Wiley Chen, Ed.M.

Adjunct Lecturer

Mr. Chen has over eighteen years of experience focusing on strategic planning, design, tech, program development, monetary management, fundraising, partnership development, and measurement and evaluation. He has a proven record of accomplishment of creating and implementing innovative programs and trainings, and successfully leading and managing employees to surpass organizational goals.

Mr. Chen is the co-founder and CEO of CrowdBrowse, Inc, an online global community for fashion forward professionals. Additionally, he works as an adjunct faculty member for Georgetown University and John Hopkins University in addition to American University. He has also been a member of the board of directors for Children’s Cause for Cancer Advocacy for the last thirteen years.

Mr. Chen holds an Ed.M. in Administration, Planning, and Social Policy from Harvard University.

Learning Online

American University welcomes its online students as a part of its community. As an online student, you’ll learn from the same outstanding faculty and be held to the same learning standards as students who attend courses on campus. On-campus and online programs deliver the same outcomes, and important support systems, like career resources, are set up for online learners as well. The only difference is you’re allowed to learn when and where it’s best for you so you can earn your degree and advance your career without putting the rest of your career and life on hold.

We Bring AU to You

Our digital campus was intentionally designed based on extensive research behind what makes online learning successful. We combine advanced technology, hands-on experiences, and full access to the American University community. Here, you’re not an online student, you’re an AU student.

Rigorous Courses

Online courses are as challenging as their on-campus counterparts and taught by the same connected faculty members and prominent lecturers.

100% Support

New-student orientation, 24/7 help desk for technical issues, a student services coordinator, financial aid advisers, and more are all available to ensure your success.

Expert Faculty

Home to some of the most acclaimed scholars and thought leaders in the world, you’ll learn from award-winning scholars and policymakers, diplomats, authors, artists, attorneys, scientists, journalists, and more.

Collaborative Learning

Use virtual tools to talk about your coursework, work in teams with classmates, build strong connections, network with others and ask your professor questions and turn in assignments.

Military Education Benefits

American University is dedicated to supporting military service members, veterans, and their families.

As a student in the online Master of Science in Sports Analytics and Management program, you can transform your military experience and leadership skills into new career possibilities as you earn your degree regardless of where you live or are stationed.

We support a full range of military education benefits such as:

  • 60-Check Post-9/11 GI Bill
  • 60-Check Montgomery GI Bill (MGIB)
  • 60-Check Tuition Assistance (TA)
  • 60-Check Yellow Ribbon Program

Additionally, if you’ve served in any branch of the U.S. military on active duty within the past three years, you’re eligible for an application fee waiver. We accept transfer credits from military coursework, have a dedicated Office of Veterans Services to help connect you to benefits, and maintain an active Veterans Services Support Network.

We welcome you to learn more about our military benefits and how to apply for them.

Take Your First Step Today

Become an American University student. A passion for public service, an emphasis on active leadership, and a global outlook are the hallmarks of the American University learning experience. We create graduates who stand out from their peers as active, socially aware, and compassionate leaders who work toward creating meaningful change in our world.

Join Us.

To learn more about American University’s Master’s in Sports Analytics and Management program, request more information, request an appointment, or call us toll-free at 855-725-7614.

Program FAQs

Our program will equip you to become a strategic sports manager possessing the skills needed to measure the impact that emerging technologies are having on sports organizations and society.

A council of leading professionals from top organizations advised on the curriculum development to ensure that it develops the current, relevant skill set needed today for professional success in sports management.

The American University MSSAM program provides multiple opportunities to gain work experience with sports organizations.

Admission requirements for the online Master of Sports Analytics and Management program include a bachelor’s degree from a regionally accredited college or university.

Applicants will need to submit the following:

*The application fee is typically waived if the application file is complete within three weeks.

A TOEFL score of 600 (or 100 on the internet-based test), a minimum score of 68 on the Pearson Test of English, or a minimum IELTS score of seven (7) is required. Additionally, applicants with international transcripts must have them evaluated course by course. For a list of acceptable evaluators, go to NACES.org.

Applicants will complete a phone interview with the program director and will need to submit:

No. While this program is geared toward those with prior professional experience, many of our students come from entirely different professional and academic backgrounds to make a successful change in their careers.

The online Master of Sports Analytics and Management program can be completed in 20 months at a full-time pace of two courses each semester. Taking more than two courses per semester is not recommended due to the rigor of the program.

No, there are no specializations offered.

Although the Master of Sports Analytics and Management program does not require the GRE, students with a GPA below 3.0 are encouraged to take the GRE for further evaluation. LSAT scores can also be evaluated in place of the GRE.

Our application deadline varies based on the term you are applying for. Please contact us for more information.

AU will accept up to six hours of graduate work from another institution that applies directly to the degree. Transfer credits from another institution must be approved by the admissions team.

Our fall semester starts in late August. The spring semester starts in January. The summer session begins in May.

Graduate students enrolled at least part-time in a master’s program may be eligible for federal loans. To apply, students must submit the Free Application for Federal Student Aid (FAFSA). Our FAFSA number is 001434.

No. This program is exclusively offered online. There will be opportunities for the learners to meet each other face-to-face but they are all optional.

Yes. The online Graduate Certificate in Sports Analytics and Management consists of four courses that you can complete in 12 months. If you decide to pursue the online MS in Sports Analytics and Management at a later date, you can use these 12 credits towards the full degree.

All students will have the opportunity to focus on an area of their interest and work with a client to complete their capstone project. Students will work with an experienced faculty member who will serve as a mentor and provide feedback throughout each step of the project.

Yes, online students can easily request a Student ID online to take advantage of all the same resources as our on-campus students.

Program Resources | Industry Updates

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Home to some of the most acclaimed scholars and thought leaders in the world.

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Home to some of the most acclaimed scholars and thought leaders in the world.

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Home to some of the most acclaimed scholars and thought leaders in the world.

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